ITU World Champs

In case you didn’t see the latest round of the ITU World Championship series in Hyde Park… it’s on the iPlayer for another few days and longer on the download service.

BBC_ITU

Triathlon has received increased airtime of late, mostly in highlight form. It’s great that the BBC showed live coverage of the Hyde Park ITU event – the first outing on the 2012 Olympic tri course. And if you’re quick, the Mazda London Triathlon highlights program (screened yesterday) is also available on Channel 4’s catch-up service, 4oD (this writer actually features, very briefly, looking far too serious at the swim assembly!). Ironman is clearly the hardest distance to cover, but really Eurosport, how can you condense an 8-9-hour event (mens and womens) into 30mins plus ads? (see Ironman France coverage aired in July, if highlights can still be found).

Still, this really should mark the start of more coverage for the fastest growing sport. Which reminds me: I keep repeating this non-statistical stat – like I did about British Basketball in the mid- to late-90s – but sooner or later I’m going to need numbers and sources to back this up! Does anyone or any sports body actually measure such a thing? And if so, how?

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